This is about Marketing

Over the years, I have closely observed a highly common pattern among business owners across India. It usually goes like this: You start a business from scratch. You survive those grueling early struggles, build a loyal customer base, and hire your first few employees. Revenue starts looking up, and five or ten years fly by

What Is a Business? A Question Every Business Owner Should Ask When I ask people around me, “What is a business?”, the answers are usually very predictable. “A business is about making profit, yaar.” “It is simply buying and selling.” “A business is about serving customers.” “It is all about generating revenue.” None of these